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Statistics & Analytics

This document describes the CTR tracking, campaign analytics, and product statistics systems.

CTR (Click-Through Rate) Tracking​

Overview​

The system tracks views and clicks on banners (including small banners) to calculate click-through rates. Statistics are periodically synced and old data is cleaned up.

Components​

CtrService (common/synchronizations/ctr/CtrService.php)

  • Core CTR calculation logic
  • Tracks views and clicks
  • Calculates CTR ratio (clicks / views)

ICtrStat Interface (common/models/interfaces/ICtrStat.php)

  • Interface implemented by models that support CTR tracking (Banner, SmallBanner)

API Endpoint​

File: api/controllers/CtrController.php

  • REST endpoint for recording CTR events (views, clicks) from the frontend

Console Commands​

File: console/controllers/CtrController.php

CommandDescription
php yii ctr/sync-statSyncs banner and small banner CTR statistics from raw events
php yii ctr/clear-old-stat-dataClears banner stat data older than 1 month

Both actions use AlreadyRunningFilter.

Data Flow​

User views/clicks banner → API CtrController records event
  → php yii ctr/sync-stat aggregates into statistics
  → php yii ctr/clear-old-stat-data removes data older than 1 month

Product Statistics​

File: console/controllers/ProductStatisticsController.php

Note: Marked as DEPRECATED in console commands documentation.

Product-level statistics tracking (views, sales counts, etc.).

General Statistics​

File: console/controllers/StatisticController.php

Note: Marked as DEPRECATED in console commands documentation.

General statistical aggregation commands.

Subscription Statistics​

Directory: common/subscription/statistics/

Subscription analytics calculators (not deprecated):

  • Revenue metrics
  • Retention rates
  • Trial conversion counts
  • Active subscription counts

Updated via: php yii subscription/update-statistics